Mission Statement
The mission of the Discover DeLand Committee is to create and implement a master plan that develops and markets DeLand as a cultural/historic area offering diverse retail and recreational assets, and to do so in a way that positions it as a destination community that both attracts outside visitors and encourages greater use of DeLand’s assets by its own residents. Embedded in this mission is a critical need to first assess the marketability of the community as it is presently constituted; to evaluate its assets in this regard and explore ways to preserve and enhance them; to identify within the community any structural impediments to the marketing effort; and to determine ways in which these impediments can be resolved to help ensure successful development and implementation of the master plan.

Discover DeLand Values

1- Promoting unique experiences for visitors and residents.
2- Increasing education about and cross promotion of DeLand by Stakeholders.
3- Creating and articulating a promotable and unique brand for DeLand.
4- Developing, preserving and promoting our cultural, historic, recreational and educational venus.
5- Increasing business activity in greater DeLand.
6- Building sustainable holistic relationships within the community.
7- Increasing tourism in greater DeLand.